A new protocol for professional photography in the digital age
Pix.T is a blockchain-backed technology to drive a new digital economy for professional photography and visual storytelling. Bringing together leading technologists with photojournalists, visual creatives, international media and art market leaders, Pix.T aims to maximize the value of photographic work, ensure control and ethical practices for creators and find new market opportunities for the industry.

Read Our Manifesto

Our 2022 launch in Paris as an independent company and affiliated non-profit foundation comes after more than two years of research and development — with financial support from Google’s Digital News Initiative — by a consortium of Amsterdam-based photo collective and foundation NOOR Images, Paris-based digital media Worldcrunch and Rome-based weekly magazine Internazionale.
With the support of the European Commission, Pix.T will be expanding over the coming two years with the  creation of a Europe-wide consortium managed by Worldcrunch, bringing together four leading photo entities: NOOR and Contrasto, internationally renowned documentary photography agencies; and the photo departments of PAP  and CTK, two national news agencies.

 

Our Mission ____

Others may measure that power in pixels or data or Instagram likes; we see it instead in the photographs that document injustice, the defining image that captures history, in stories told by photojournalists and visions captured by artists that can give meaning to a moment fixed in time and space. We’ve seen the medium travel from early Daguerretypes and Anna Atkins’ very first photo book to Henri Cartier-Bresson’s instant décisif, and Eddie Adams’ too; from the sad poignancy of the Migrant Mother in 1936 to the cruel truth of a young refugee boy washed up on the shore in 2015.
There is of course more history to come, and more changes on the way, particularly as the digital revolution continues to accelerate. The advent of the internet and smartphones poses an unprecedented challenge to the professional photography industry: with some 1 billion images produced and consumed each day, it can sometimes appear that the amateurs are in charge. Yet we believe that the faster our world moves and the more of it is captured in images, the greater the importance of having the tools to support the professionals who can do it right.
Our mission is to help build a future where professionally produced photographs and visual stories will be both open and profitable, accessible and secure, authenticated, traceable. They are pillars of a whole new paradigm for photography that will change how we consume stories and sustain storytellers in the quest for a more fruitful and equitable digital future.

Our Markets ____

Pix.T is an airtight-secure, easy-to-use technical protocol designed in the interest of photographers.
Our unique blockchain solution guarantees transparency and reestablishes scarcity, restoring true value in top photography in both the digital and physical space. Without pretending to know how the market or practices will evolve, we are committed to pursuing and creating new opportunities for visual storytellers to pursue their craft both in the interest of the public and their own professional standing. Currently, these opportunities include but are not limited to:
*Exclusive access to NFT and limited edition print sales managed on the blockchain
*Licensing management, logistics and revenue sharing with full transparency and augmented automation across the entire media and social media ecosystem
*Micropayments
*Preventing digital image theft through blockchain-backed image embeds. (It’s time to kill the JPG!)
*Visual literacy advocacy in the digital age

Our Values ____

We believe that professional photography will continue to be a uniquely powerful means to document truth, tell important stories and create singular works of art. We believe digital technology is an opportunity to improve security, traceability and creativity for photographers, visual storytellers and the public. We are committed to using the blockchain to build a new paradigm for photography that is both economically and environmentally sustainable. Alongside our technological and commercial pursuits, we are creating the Pix.T Foundation to help ensure these values for decades to come.
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