The closure of this milestone confirms that we have a working technological protocol that we can now study for user adoption and integration.
What we did for Milestone 4
We completed our prototype phase. With the live beta version of the Pix.T protocol, we have begun testing the platform with selected partners to find bugs and usability issues. This also marks the beginning of our adoption phase, starting with photographers and photo agencies.
See Pix.T Beta // User Scenario
We uploaded a video to show the platform use in beta mode. This includes logging in and registering as different users (photographer, photo agency, Pix.T admin and media user), uploading images, editing metadata, verification of the image, blockchain certification & archive storage, search feature, mood boards, purchases and blockchain certifications for transactions.
Visual Communication: from Platform to Blockchain
We knew that our branding and visual identity will be key in user adoption. In order to position ourselves amongst giants in the industry, we needed to create an identity that closely reflects our values and ambitions.
Pix.T Beta Protocol
The beta version of the site is live. As we are in the adoption phase for our protocol, we are selectively reaching out to photographers to have them evaluate the tool and work out the details of pricing, copyright rules, restrictions and image tracking. For this reason, our beta has restricted access.
Testing with our Target Group
We had photographers register to the platform via validation from their agency, upload their photographs, edit the image metadata and push it to the blockchain for storage in our Pix.T archive server.
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Try the Pix.T Beta Platform
Because we have to verify each account, you can log into the accounts below which will give you specific accesses and interface features depending on the user role in our protocol. We are continuously working on this beta and fixing glitches/bugs on a daily basis with our front-end team. Because of this, we highly recommend you reach out to us directly for a scheduled demo. Please note, all users have the same password: testPixTUserPassword2021
Below is an example of the Pix.T generated blockchain certificate that is created the moment the image is verified by the Agency digital director and pushed to the archive. You can download and test the Pix.T certificate on the Etherscan platform. Please note the graphic layout and design of this certificate is being adjusted so it is in line with our visual communication.
During our two-year research on this project: including interviews with the community, benchmarks, blockchain development, building of the Pix.T tool and closely following innovations in the crypto-tech sphere, our ambition has grown and evolved. We believe that Pix.T can revolutionize the photojournalism industry beyond serving as a secured marketplace for prints; we can expand our market reach and make a larger impact in the community. Our technology for image securitization can be used to disseminate the protected image on both digital and print markets—we are not limited to just the physical.
Marketing & User Adoption
During this phase, we realised that our protocol’s impact is on an individual sale-by-sale basis and the biggest impediment we face is that of visual literacy advocacy in the digital age. As we close the beta design, our next big step is to push for education on these issues in order to create a market for user adoption. This first phase will have several components to push our message.
Next Steps & Partnerships
As we close our collaboration with Google DNI, we want to thank the foundation immensely for their support and financial assistance during these past two years. It's been an incredible journey and we are very grateful for this opportunity.